There are many different reasons for the development of alcohol addiction, many know that they include social and psychological factors. But they often forget to mention that advertising also makes a significant contribution to the development and popularization of alcoholism. In the modern world, advertising is one of the most powerful incentives for promoting alcoholism to the masses.
Most modern commercials are some kind of special virtual reality containing a system of false values. Almost always in the commercial, drinking alcohol is a salvation from worldly problems and is presented as an unshakable symbol of true male friendship.
A good assistant to such videos is advertising of various means against hangover and fighting nicotine addiction. The slogans of such advertisements call to fight hangover syndrome, but do not call to eradicate the problem itself – to refuse to drink alcohol at all! From this it follows that the advertising industry is an ordinary business speculating on people’s weaknesses for the sake of obtaining maximum benefit. And certainly the creators of such videos do not care what harm their products cause, and how many people because of them can get health problems or even part with life.
Everywhere, Western and low-budget domestic films are set up to promote alcohol and smoking. A huge number of films, videos and stories are broadcast in which alcohol is positioned as a way to escape from problems, this has its own hypnotic effect. And every day, meeting with such an attitude, somewhere at the subconscious level, there is a substitution of values for false ones. It is advertising and films that are the impetus for the development of female and child alcoholism.
It is possible to stop such a process of zombification only by restricting advertising of alcohol and tobacco products. Moreover, it is best if such a restriction is regulated at the legislative level. In many modern European countries, censorship has been introduced in the sphere of mass culture, which includes advertising.
All of these are steps aimed at improving the health of the nation and drawing people’s attention to a problem that is extremely acute today. Every year, alcoholism is becoming younger and more and more often among alcoholics you can find women and teenagers. This is a very sad statistic, which needs to be changed.
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